branding
Elaine from Metamorfose Comunidade de Investidoras (Metamorfose - Community of Investors) approached me to create the brand identity for her company. Metamorfose aims to connect women who want to better manage their finances and investments by creating a space where they feel safe and confident to discuss and learn about money.
key words
Talking to Elaine, I understood that Metamorfose's mission was to provide a safe, inclusive and welcoming environment where women from all backgrounds could freely talk about money, learn about investing and share their financial experiences. The approach should be collaborative and community-based, with the aim of empowering each member and promoting a sense of freedom and confidence in their financial decisions. With this in mind, these keywords were defined to start the work.
• INCLUSIVE ENVIRONMENT
• DIVERSITY
• WELCOMING
• SAFETY
• TRUST
• FREEDOM
moodboard
The inspiration for the Metamorfose CI moodboard was a Brazilian butterfly. Reflecting its connection to nature and its constant transformation, the board featured a palette of greens, yellows and blues in muted pastels, creating a look that was both authentically Brazilian, professional and modern.
the logo
To create the Metamorfose.CI symbol, I decided to integrate the image of a butterfly with the letter 'M' of Metamorfose, creating a coherent, fluid, simple and modern composition. The colours are arranged in a gradient, reinforcing the suggested movement and highlighting the constant transformation.
The typography choice for the Metamorfose CI logo was made to convey a balanced message. The handwritten style brings a more feminine and fluid aspect, representing a sense of freedom. The sans-serif typeface was selected to reflect clear, simple, and modern communication, reinforcing the idea of secure financial decisions.
